Nike Product Page Concept

Author: Giuseppe Galati
Role: Prototype, Interaction / Motion Design
Year: 2018

Tools: Sketch, Principle


In this case i’m going to build a product page with beautifully smooth transitioning pages, without the usual aggressive page refresh. Scroll down and see the example in the demo what i mean.

In love with minimalism and clean design

Less is more may sound like a cliché, but with the minimalist design trend, that’s the essence of this school of design. As a design movement, minimalism is still relatively new, having only come into its own in the late 1960s and early 1970s, particularly with American visual art.

In its most stripped-down definition, minimalism is about designers expressing only the most essential and necessary elements of a product or subject by getting rid of any excessive and, therefore, unnecessary components and features. As with many other movements, the minimalist design trend is a reaction to and rejection of an earlier design philosophy that fell out of favor.

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